Instagram redesigned: Unveils colorful new icon, black-and-white theme and more
Popular photo-video sharing app Instagram has got a brand new look! The company has now updated the icon and design for the service on mobile devices and the web. Instagram states that the new icon “represents a simpler camera and the rainbow lives on in gradient form.” In addition, other creative apps such as Layout, Boomerang and Hyperlapse from Instagram have also received an icon redesign. Instagram is rolling out the new look today on Android and iOS.
Instagram mentioned in a blog post, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”
Apart from the colorful new rainbow-like icon design, the app on the whole has also received an “experimental” black-and-white theme/design. The colors in the icon offer a blend of purple to pink to orange and yellow, which actually is in line with Instagram’s traditional rainbow badge, spotted in the older design. Also, instead of the blue and white color scheme, it has now been taken over by a clean white background with text highlighted in black. The over simplified UI now makes it easy to navigate around the service as well.
The company points out that the new look is supposed to put “more focus on your photos and videos.” Instagram also added, “Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.”
According to a report by Fast Company, Instagram’s new design and icon took the app’s team of designers nine months to complete. The team reportedly drew out the original icon by memory to boil down its main attributes and tested hundreds of possible icon designs. Instagram’s head of design Ian Spalter said, “The most difficult part was once you decide to move on from a beloved icon, how far do you go? A lot of the process was figuring what to keep and let go. Are you evolving far enough or not enough, so that you’ll just end up revisiting it in a year?”